Natasha Baldwin

Group VP, Synchs and Creative Services

Natasha began her career producing TV commercials for brands such as Lindt, Paco Rabanne and Lee Jeans, and music videos for artists such as Elton John, Leanne Rimes and Toploader.

In 2001 Natasha joined the Boosey & Hawkes Production Library team as a Music Consultant. Rising rapidly through the ranks, in 2008 she became Group Head of Music Consultancy responsible for the company's entire synchs business worldwide.

In 2009, Natasha was promoted to her current role of Imagem Group VP, responsible for synch and creative exploitation growth of all theatrical, classical, jazz and pop catalogues across the Imagem group for the world.

Natasha's work has been covered in many international publications including the LA Times, The Telegraph, Billboard, MusicWeek, Campaign and The Times. She is regularly invited to feature on industry panels around the world including London, Tokyo, Ibiza, Cannes and LA.